Welcome to LORD se and our website at www.lordse.se (our “website”) operated by LORD se of Furutorpsgatan, 34 Helsingborg, Skåne 25237, Sweden (“LORD se”, “we”, “us”, or “our”). We use cookies and similar technologies (e.g., pixel tags). All of these technologies are small files that are placed on your devices (computer, phone, tablet, etc.). For purposes of this Policy and in our Privacy Policy, we will only use the term "cookie" to refer to all of these files.

Below you will find more information about the cookies we use, as well as information on how to refuse and disable/delete cookies. If you have any questions about this Policy or our data protection practices, please contact us using our Contact Form, call + 46 73 6300633, email us at [email protected] or write to us at the above address.

 Why do we have a Cookie Policy?

This Cookie Policy sits in line with Sweden`s Electronic Communications Act (“ECA”) and its EU counterpart the Privacy and Electronic Communications Directive (“PECD”). In accordance with them, we need to obtain your consent when using certain types of cookies. This however only applies to cookies that are non-essential for the operation of our website, namely Functional, Performance, Analytical and Advertising Cookies.

 What are cookies?

A cookie is a small file that is stored on the hard drive of your computer, smartphone, or other device. With the help of this file, it is possible to recognize your device/IP address and to reuse information about pages you have already visited or to record functions you have used.

We use both our own and third-party cookies. Third-party cookies are used by external partners, such as partners who provide content for our websites, suppliers who are responsible for the various features of the website, or programs we use for our analytics and marketing. Through these third-party cookies, these external partners may collect data, such as your IP address and information about your browsing behavior.

What are cookies for?

We use cookies to track you and your behavior on our website, social media platforms, and third-party websites so that we can provide you with a better user experience on our website and remember the choices you make when using it, such as your choice of country. We also use cookies to continually improve the content and functionality on our websites for you. In addition, we use cookies to tailor our marketing to your interests and to compile statistics on the use of our websites.

Overall, the cookies can be divided into the following four categories:

Essential cookies 

These cookies are essential to allow you to browse our website and use its features, such as accessing secure areas of the website, providing requested services, and storing a user's cookie settings. For example, allowing you to keep your items in your shopping cart while you shop online are an example of essential cookies.

Functional cookies        

These cookies are used to store preferences set by users such as account name, language, and location.

Performance cookies 

These cookies collect information about how you use a website, such as which pages you have visited, and which links you have clicked on. None of this information can be used to identify you. All data is aggregated and therefore anonymized. Their sole purpose is to improve our website's functionality.

Analytical cookies 

We, as well as third-party vendors acting on our behalf, may use first-party cookies, third-party cookies, or other third-party identifiers to collect anonymous analytics and statistics about our website and how our visitors use them in order to help us improve our website. Our web servers' storage logs may collect domain names, Internet Protocol addresses, web browser types, and certain data from visitors to the Sites.

• Advertising Cookies
• Advertising Cookies are used to deliver customized advertising to the user. This can be very convenient, but also very irritating.

 The cookies we use

Below is a more information of the non- essential cookies our website uses. Please keep in mind that the cookies used may change from time to time and that this Cookie Policy will be updated accordingly.

Hotjar

We use Hotjar, a web analytics service provided by Hotjar Ltd, to better understand usage patterns, the needs of our users and to optimize our services and user experience. Hotjar uses cookies and other technologies to collect information about user behavior and user devices (in particular, a device's IP address (which is collected and stored in anonymized form), screen size, device type (unique device identifiers), browser information, geographic information (on a country-by-country basis only), preferred language for viewing our website). Hotjar stores this data in a pseudonymized user profile. Neither Hotjar nor we will use this information to identify individual users, nor will the data be merged with other data about individual users. You can object to the creation of user profiles, the storage of data about your use of our website by Hotjar, and the use of tracking cookies by Hotjar on other sites at any time by following this link https://www.hotjar.com/opt-out. The use of Hotjar is based on your consent.

Google Analytics

We use Google Analytics, a service provided by Google LLC. This means that the data collected can in principle be transmitted to a Google server in the USA, whereby the IP addresses are anonymized by means of IP anonymization so that an allocation is not possible. Google analytics places the following cookies. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can object to the collection and processing of this data by Google Analytics by setting an opt-out cookie that prevents the future collection of your data when you visit this website: http://tools.google.com/dlpage/gaoptout?hl=en. The legal basis for the use of Google Analytics is based on your consent.

Google AdSense

We use Google AdSense, a web advertising service provided by Google LLC. Google AdSense uses so-called "DoubleClick DART Cookies" ("Cookies"). In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as user traffic on our website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your visit to this website will be transmitted to and stored by Google on servers in the United States.

Google uses the information thus obtained to carry out an evaluation of user behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties where required to do so by law, and/or where such third parties process the information on Google's behalf.

Facebook Remarketing

We use so-called "Facebook pixels" of the social network Facebook, which is operated by Meta Websites Inc. With the help of the Facebook pixels, it is possible for Facebook to determine the visitors of our website as a target group for the display of advertisements, so-called "Facebook ads".

You can object to the collection by the Facebook pixels and use of your data for the display of Facebook ads. To do so, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads or declare the objection via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/.

Cookie Consent

When you first visit our website, you will be asked to give your consent to cookies being stored on your device. You can accept all cookies or adjust your cookie settings to store only some of the above categories of cookies on your device. You can also refuse all cookies, except for essential cookies, which are cookies that are required for the proper functioning of the website.

You should be aware that if you disable/reject certain cookies, we will not be able to provide you with the best possible user experience on our website, as there may be services and features that you will not be able to use if cookies are required for us to remember the choices you have made.

You can revoke your consent or change your cookie settings at any time.

Links to other websites

Please note that when you use a link from our website to a third-party website, such third-party website may also set new cookies that are not subject to this policy. In such cases, we recommend that you refer to the cookie policy on the relevant third-party website itself.

How can I delete or block cookies?

Since cookies are not stored on our system, but locally on your computer/phone/tablet, we cannot retrieve or delete cookies. However, you can delete existing cookies and disable the use of cookies in general using the following instructions Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari.

Changes and Questions

We may update this Cookie Policy from time to time. If we make changes to this Cookie Policy or materially change our use of your Personal Data, we will revise this Cookie Policy accordingly and also change the effective date at the end of this section. We encourage you to periodically review this Cookie Policy to be informed of how we use and protect your Personal Data. If you would like to contact us regarding our privacy practices for any reason, please do so using the details provided above.

Effective Date

Sunday, April 23, 2023